"Small-wins strategy is used to describe Gary Loveman's encouragement of efforts aimed at rapidly identifying and implementing a host of small steps to reduce services and amenities in ways that do not alienate customers.
As University of Michigan professor Karl Weick has shown, when people frame problems as enormous and insurmountable challenges, this drives up their anxiety and causes them to feel helpless: the problem seems so big that there is nothing they can do to make progress. They therefore freak out and freeze in their tracks. Breaking down a problem into bite-sized pieces (what Weick calls small wins) calms people and helps them take constructive action. This strategy is especially useful during tough times, as it both dampens fears and gives people a much-needed feeling of control — and enables them to make collective progress in the right direction."